Hidden brand messages Instantly identifiable and just about everywhere, the world's most famous logos are pretty much imprinted on our brains. But many of the familiar emblems you see around you contain mysterious symbols and hint at hidden secrets that may have escaped your radar. Here are 30 of the most intriguing. Sony Vaio One for the math geeks, Sony's Vaio logo is a masterclass in clever icon design but its meaning may have gone over your head. The 'V' and 'A' form an analog symbol, while the 'I' and 'O' combine to make a binary digital signal, neatly representing Sony's transition from analog to digital. Pepsi Pepsi's latest logo, which cost several million dollars to revamp in 2009, may look like a simple asymmetric version of the previous incarnation. However, according to the company it references everything from Feng shui and Renaissance art to the philosopher Descartes and the architect Le Corbusier... ...
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